BMW iX1, X3, i4

For BMW, I took on the role of Director of Photography for three short-form social media productions. The goal was to capture the brand in a concise, contemporary format — clear, dynamic, and straight to the point. The focus was on a precise, reduced visual language that holds up in short-form content and carries the character of the brand. Deliberate camera movement, controlled lighting, and a clean visual structure came together to produce compact clips that work both in the feed and on mobile.